Ximena O'Reilly

Global Head of Visual Identity&Design

Nestle

Topics


Designing multi-sensory brand experiences

Motivated by the power of multi-sensory storytelling to design meaningful and purpose-driven brand, product and service experiences that excite and engage people, Ximena has been inspiring, instigating and leading teams for the past 25 years. At Nestlé she influences and guides the creation, leadership and championing of brand design experiences, anchoring these activities around the senses. Her talk will stimulate and inspire through sharing ways in which Nestlé brands have brought to life brand experiences that are multi-sensory by design.

Profile


Motivated by the power of multi-sensory storytelling to design meaningful and purpose-driven brand, product and service experiences that excite and engage people, Ximena has been inspiring, instigating and leading teams for the past 25 years.

Ximena joined Nestlé in 2013, and enjoys influencing and guiding the creation, leadership and championing of brand design experiences, anchoring these activities around the senses. Prior to Nestlé, Ximena was Director, Brand Design at Mondelez where she guided design strategy for brands including Milka, Cadbury, Tassimo, and Toblerone. Earlier, Ximena worked agency-side leading LPK’s European operations. She started her career in San Francisco working mostly on technology and service branding.

Born in Chile, Ximena grew up in Europe and California, and spent time in Japan, France and Chile during her studies.