Wow Food Awards 2020 

Launched by FBIF in 2017, ‘Wow Food Awards’ (formerly Hello Foods Prize) is a creative product tasting and evaluation competition in the F&B industry. The competition gathers dozens of senior experts in product development and market research to taste and comment on hundreds of entries from a holistic perspective. The innovation behind each product development is reviewed in detail. The purpose of the competition is to gather the innovators in F&B industry to jointly discover, display, publicize and evaluate the most innovative products to contribute to culture of innovation and industry reform.

Wow Food Awards 2019 received 151 entries from nearly 100 companies. The entries have differentiated merits in the taste, packaging and product concept. After the judges' on-site tasting and in-depth understanding of the product concepts, 18 entries with excellent comprehensive performance were selected to win.

With the increasing influence and credibility of Wow Food Awards in the domestic food and beverage industry, ‘Wow Food Awards’ 2020 has been upgraded to a fully global competition. We will gather domestic and foreign experts to evaluate innovative products from all over the world, which is bound to be a fantastic innovation feast!

Wow Food Awards 2020, let your new product say wow to the world~

Wow Food Awards 2020 entries are divided into "snack category" and "beverage category". The competition is open to pre-packaged products that are launched during August 1st, 2018 to January 10th, 2020, and belong to the following categories. All the players in the product R&D value chain such as brand owners, suppliers, research institutions can join the competition. 

Evaluate Dimensions
1. Product concept, highlights and added valued
2. Product taste and texture
3. Consumer communication 

Note: the organizer has the right to adjust the number of awards, cancel or increase the awards according to the specific score of each product.

  • Cancellation of awards: the scores of winning products of a single category are too low;
  • Increase of awards: there is a new category not listed by the committee and the number of entries of this new category reaches a certain scale; In categories with a large number of entries, such as milk drinks and baked goods, the top of the overall score will be awarded.
Cao Yongmei

Managing Director of the Manufacturing Department of the Manufacturing Department

Want Want China

Yin Xiaomei

Senior Director Global Innovation Commercialization

Firmenich Aromatics (China) Co.,Ltd

Charles Yang

Chairman –China Region

Tingyi(Cayman Islands)Holding Corp

Alick Zhou

President of Ipsos China


Leon Zheng


Regulatory AI Technology Co. Ltd.

Colin Ni

Founder & General Manager

Lindys Food Consultant

James Win


Unibioche Food Tech.Corp.Ltd



Halmana Food Technology (Shanghai) Co., Ltd

Amy Song

Director, Tea/Herb product development and research at Coca-Cola Services


Qian Zhang

Design & Packaging Innovation Manager


Hu Ice

Marketing Director

Tetra Pak China

Sena Liu

Project Development Manager

Lepur Dairy

Susan Jin

Product line leader probiotics, biopreservation,dietary fiber and breast milk oligosaccharide ingredient, Asia Pacific

Dupont Nutrition & Health

Gautam Seth

Vice President

BASES, Nielsen Innovation Practice North Asia

Hu Weibin

Sales & Marketing Manager


Li Meiqiu

Associate Professor


Amy Wong

Food & Culture Consultant

Asia Design Management


2019 Selected Winners